The following is from the Such A Voice archive, written by Catherine Marshall.
|A prospect newsletter is a great way to market to a large group of people without having to individually send out emails|
Have you ever wondered how to stay in touch with clients without pestering them? What do you do if you want to show off an impressive new gig you just did, or politely remind a client that you’re available for future voice-over jobs?
If you aren’t already sending out prospect newsletters, chances are you’re either missing out on repeat business with clients who were happy with your voice-over work (but maybe just forgot about you), wasting time networking or keeping in touch with clients on a one-on-one basis, or both.
A prospect newsletter is a great way to market to a large group of people without having to individually send out emails, which can be time-consuming and repetitive. Your prospect newsletter should be friendly, inform clients of recent voice-over jobs you’ve completed and where they can hear them, and let them know you look forward to working with them in the future.
Depending on your workload, you should probably not send out more than one newsletter a quarter, and even just twice a year might be sufficient. Your goal is to maintain your professional working relationship clients, and clients should be happy to hear from you!
Stay tuned for more tips on writing your prospect newsletter with our up-coming e-learning program series!