The thing about being a creative in the entertainment world is: some days you feel like Wonder Woman, and other days you feel like you left your cape at the dry cleaner.
Auditions slow down. Clients ghost. Casting says they “went in another direction” (read: they picked someone with a deeper voice or the same first name as their ex). In those moments, you’ve got two choices:
- Wait for the Bat-Signal.
- Make your own.
Why Becoming Your Own Producer Is a Superpower
When you produce your own content, whether that’s a podcast, web series, or some gloriously weird concept you’ve created, you stop waiting for permission to create. You become the hero AND the one writing the script.
You control the story. So much of this industry is out of your hands. Producing gives you something you own from concept to credits.
You stay battle READY. Editing, directing, organizing – these skills make you sharper for when big opportunities fly in.
You expand your hero network. Every project connects you to allies you didn’t know you needed, from collaborators, sponsors, and even casting directors who share your love of Halloween.
The Sidekick Strategy
The Fantastic Four had their family. Batman had Alfred and Robin (and Batgirl, who – if we’re being honest here, was way better than Batman). Delegating keeps you from burning out and lets you focus on your zone of genius, because even heroes don’t do it alone. Decide early: are you the editor, the host, the director, or the person who wrangles sponsors while sipping coffee in the Baxter Building?
Your Rogues Gallery
Perfectionism: Your first episode might not win a SOVAS, an Emmy, or even a Razzie. That’s okay, your origin story doesn’t need to be flawless.
Overwork: Burnout is your kryptonite. Balance is the real punk rock.
Boundary Busters: Protect your time and energy with a fierce Lasso of Truth.
Self-Sabotaging Saboteurs: Don’t be the thing standing in your own way. POW and BAM right through those limiting beliefs and blocks.
The Signal in the Sky… or on the Air
Producing your own content gets your name out there in ways auditions alone can’t. You’re not waiting for the call – you become the call. You’re building worlds, forging alliances, and making yourself impossible to ignore. Every episode, video, or project you put into the world is another beacon that says, “I am vengeance. I am the night. I am… a Producer.”
And remember, opportunities often show up in disguise, maybe even in a set of glasses. Your next sponsor, dream collaborator, or life-changing gig might come from someone who stumbled across your project and thought, “That’s my kind of hero.”
So grab your metaphorical (or literal) cape, rally your Justice League, and start building the thing you wish existed. Because in this story, you’re not just a sidekick – you’re starring in your own franchise.
Need an Alfred or a Sidekick?
Let’s talk. Send me an email and we’ll see how I can help you find your producing superpowers!
P.S. If you haven’t yet taken our introductory voice-over class, where we go over everything one needs to know about getting started in the voice-over industry, sign up here!
