Be Engaging, Have Fun, & Be There
When I was young, my mom taught me how to be engaging and to draw others to come out and play with me. She would challenge me to have fun by myself until someone came to join me. I was …
Tricks and Treats for your Clients and Teams!
With All Hallows’ Eve just a week or so away, the Halloween spirit is in full force! So for this spooky season Working Wednesday I wanted to share some fun marketing and networking tools to add to the seasonal arsenal. …
Evolving Your VO Team Over Time
If you’re relatively new to a voice-over career, you are probably like everyone else who started out: Doing everything yourself. Are you dreaming about when you have your VO team and all the support so you can focus on your …
Outsource it! Finding the People You Need to Grow
In my opinion, the only real reason to have a business is to help others. There are countless ways of doing this, of course, but no matter what business you’re in, on some level you’re striving to help someone else. …
Better than Robots: Why IVR Needs a Human Touch
Confession: I almost never answer my phone anymore. Why? Because, more often than not, it’s a robo-voice telling me that there’s some pressing matter I need to take care of right now and did I know I was eligible for …
Working Wednesday: Using Other Creative Stimuli for Commercials
Commercials are a funny thing. As listeners, when we hear commercials – whether on TV, the radio, or even on Instagram or Facebook – one of the biggest factors in determining whether we tune in or change the channel …
The Power of Community: Mastermind Groups
Voice-over can be a very solitary career. Sometimes, we’re in the booth and collaborating with a director, engineer, or client; but oftentimes, especially in a home studio, we’re alone in the booth, self-directing and then editing our files to be …
Five Ways to Maximize Your Daily Schedule
There’s a common thread amongst most creative types – we love the fun, imaginative part of our job, but we cringe when we think about scheduling, frameworks, or anything which is less than spontaneous. Can you relate? If you’re at …
Marketing from the Client Perspective
Perspective is a marvelous thing. Looking at oneself, a situation or an object from a variety of vantage points often reveals something important to us that one can’t see from their singular point of view. It’s true in life and …
Your Network Net Worth: Uncovering the Treasure Trove of VO Jobs Around You
Voice-over takes on a unique duality in the arts as it has aspects of both a craft and a trade. As with any craft, after the consistent honing of the voice artist’s skill set, the desire is to be called …
How to Achieve a Hall of Fame Career
Summer is here and baseball season is in full swing. If you’re dreaming of a Hall of Fame career in the voice-over business, you may want to take a look at our National Pastime for some tips and advice on …
Build Yourself into a Brand
You’ve invested a significant amount of time, effort and money into developing your acting chops and producing your demos. Next, to give yourself the best chance for success, you’ve got to develop your marketing and promotional chops as well: you’ve …