Voice-Over: Creating a Brand
A brand is the identity you use to present yourself and your voice to the world. It’s honing in on the unique sounds of your voice, your personality, and the way you interpret meaning in the words. It’s like your …
Laser-Targeting Your Voice-Over Leads
I hear many talent and coaches talk about the process of finding the right people to talk to in order to grow their voice-over businesses. Often, I hear that Google can be a gold mine of leads, “I search Google …
Niche Marketing with Your Voice-Over Website
Getting great at direct marketing to potential clients is one of the most important areas of your voice-over business. As a marketing professional with over 30 years’ experience as well as a professional voice-over actor, an axiom that has served …
Marketing Outreach: Scale vs. Personalization
As a newer voice actor, one of the most important skill sets to develop is business prospecting or as many like to call it, marketing outreach. Marketing outreach is the process by which you contact prospective clients (prospects), introduce yourself …
Don’t Let Them Forget You
In the voice-over world, we’re constantly moving from project to project, client to client. This often makes work exciting and interesting, a far cry from the typical 9-5 corporate gig. And yet, the ebb and flow can be frustrating, especially …
Happy Accidents: Raising The Odds Of Lucrative Voice-Over Encounters
Being human means that we sometimes get solicited for products we don’t want. We might not want another credit card. We might not need a new pizza restaurant even though one opened up a mile away and will deliver to …
Social Media Marketing for Voice-Over
Social media is about staying connected with your online community, and can be a powerful tool in the world of voice-over in a number of ways. It’s great for getting yourself out there and letting people know what you do, …
Your Best First Impression: Starting the Marketing Conversation
“I love junk mail!”…said no one. Well, maybe if you’re gathering starter materials for a bonfire, but for the rest of us, those generic marketing ploys don’t exactly warm the heart. There are a thousand reasons why, but in the …
Working Wednesday: How to Turn an Audition into Repeat Business
Hi, I’m Robin. And this is me dubbing a cartoon at a major dubbing studio in Miami. Ahh, the glamorous VO life! The only problem was that I wanted to move to a tiny town in the mountains of Virginia …
The Periodic Check-In
As voice-over artists, we are constantly riding the wave of clients. Sometimes we’re up and busy for weeks on end, sometimes we’re floating along unaware where our next job will come from. As we talked about in last week’s Working …
What’s Your Brand?
Who are you? And by that I mean, for the people who go to your website, listen to your demos, call you in to audition, sign you into their talent rosters, pitch you to directors, or hire you to be …
Marketing from the Client Perspective
Perspective is a marvelous thing. Looking at oneself, a situation or an object from a variety of vantage points often reveals something important to us that one can’t see from their singular point of view. It’s true in life and …